MSNBC's "Your Business" featured my business

It all started about 2 months ago when I saw a friend of mine, Deborah Kogan, publicizing her new book "Hell is Other Parents" on the Today Show. I was so happy for her, and also wondered how she was able to get such a coveted spot. When I got in touch with Deb, and told her that I had been trying to get on MSNBC to do their 'elevator pitch' segment, she said, "Oh, a friend of mine is JJ Ramberg. Write her and let her know we're friends." I quickly sent off an email to JJ, and heard back from her almost immediately! It then took about 2 months to schedule the 'elevator pitch.' Once again, showing that while I am on one schedule, others have theirs.

On Nov. 5th I showed up at NBC's Rockefeller Center's headquarters, and was escorted upstairs to the "green room" with one of the panelists, Michael Goldberg from Bridge Investment Fund. Then it was off to hair and make-up, which was such a treat. There in the chair next to me I met the other panelist, Colleen DeBaise from the Wall Street Journal. They couldn't have been nicer, and put me at ease before we all shot the 'elevator pitch' complete with an infant car seat, covered with a nomie baby car seat cover and baby doll snuggled in cozy. Everyone there couldn't have been nicer, and much to all of our surprise, we were able to get the segment done 1 take! I then had to wait, but not quite so long this time, to see it on air.

On Nov. 8th at 7:30am "Your Business" featuring nomie baby aired on MSNBC. Just in case I overslept I set the DVR. Of course I was awake bright and early on that Sunday morning, and since it was taped I knew that swine flu or any other big news story wasn't going to bump it! The press push continues with tweeting, posting it on facebook, and continuing to get the word out. The great news is that it has lead to another store taking the nomie baby car seat covers, and hearing everyone's feedback, and their genuine joy on my behalf. Cheerleaders really do keep me going, because I have come to learn that there is no such thing as overnight success! Once again,while it might be difficult to wait, often it's worth it.