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Wednesday, March 17, 2010

What's the Difference?

When trying to pitch, sell or simply describe a product, I have found that people like to be nay-sayers or skeptics. "What's so great about your product?" "Why should I buy your product?" "Why is your product different?" These are all very valid and intelligent questions, and ones that I have asked myself countless times, and they also made me think about how to get across what I have learned. Sometimes, because I am so close to my "baby," the nomie baby car seat covers, the answers seem obvious to me, but not necessarily so for others, so here's an attempt to clearly and simply answer these, as well as other FAQs.

"What's so great about your product?" It is an easy way to deal with all the messes that happen to your child's car seat, without the hassle of wrestling to remove the seat from the car, or disassembling the straps. It slips on and off in a snap and goes right into the washer and dryer. It solves the messy problems with ease.

"Why should I buy your product?" If you have ever experienced the hassle of trying to clean up after a long car ride, or even a trip to the grocery store, you know what a pain it is. The nomie baby car seat cover makes it so easy. In addition, it can extend the life of your car seat, and even makes it possible to pass along car seats to younger brothers and sisters, friends and family without being ashamed of how messy they look. In short, it's much less expensive, only $36, to get the cover than to buy a whole new seat because the seat is just too gross to put your child in it one more time!

"Why is your product different?" While there are other car seat covers out there, most are just decorative, and therefore the mess will just leak through. The nomie baby car seat cover has a waterproof back, so your car seat is protected from leaks and spills. The nomie baby cover is also much less expensive than others on the market, and the design allows it to slip on without rethreading the straps or taking it out of the car.

Another common question, is which car seats does it fit? The cover is designed with elastic edges and Velcro opening for the straps, so it fits many makes and models, but with the huge variety, it is not possible for it to fit all. The following is a list of toddler and infant car seats that each size fits:
TODDLER
Britax Marathon,Britax Roundabout, Britax Boulevard
Cosco Alpha Omega,Cosco Alpha Omega Elite (Raise Arm Rests), Cosco Convertible, Cosco Scenera 5-point Convertible
Eddie Bauer 3-in-1 Deluxe (take out cup holders)
Eddie Bauer Deluxe (arm rests up)

Evenflo Titan Elite, Evenflo Tribute 5, Evenflo Triumph Advance LX, Evenflo Triumph Advance DLX,
Evenflo Triumph Advance

Fisher Price Safe Voyage
Graco Safe Seat Step 2 Convertible, Graco Comfort Sport
Maxi Cosi Priori
Sunshine Kids Radian 65

INFANT
Graco SafeSeat, Graco SnugRide
Baby Trend Flex Loc
Chicco Key Fit 20
Evenflo Embrace
Eddie Bauer Endeavor

I hope I have succeeded in answering and convincing you why the nomie baby car seat cover really is a must-have, and if you still need some convincing, please visit the "testimonials" page on the website, www.nomiebaby.com.

Here's to spreading the happy-mess!

Saturday, March 13, 2010

A Pictures Tells 1,000 Words


Often I have found, that while I think I am being clear when I am describing things, there are times that words seem to fail me. As a result, sometimes drawings, diagrams and demonstrations work really well. For many reasons I love doing demonstrations. Getting in front of people is really the best. It not only allows me to quickly demonstrate how quickly and easily the nomie baby car seat covers and 'cozy ups' work, and how great they feel, but it allows me to get instant feedback and thoughts.

I have been fortunate to have received many wonderful emails and comments about the nomie baby products, and some people have even sent wonderful photos of their little ones. What a treat! The more the merrier. I would love to start a gallery of nomie baby babies. Again, I love receiving the notes, getting re-orders and referrals, but "a picture tells 1,000 words - truly!

Wednesday, March 3, 2010

Testimonials

There are many great and rewarding aspects of having started nomie baby: watching my idea go from a thought to a product, working with incredible people, watching the products and brand grow in popularity, exposure and sales, and hearing from customers who are happy with how easy it is to solve problems!

This evening I opened my email to read a note from a customers, and was thrilled to hear her happy-mess...

"I've been meaning to write.

I saw you speak at Barnes and Nobel at the Collective-E Mompreneur Event and I won a car seat cover.

It was PERFECT PERFECT PERFECT on our recent trip to MD. We drove down to see my parents and had no traffic so I pushed through and didn't stop. My daughter is 17mo so she sleeps throught the night longer than we were in teh car (4.5hrs) so I figured we'd make it safely. No such luck. She was soaked and more importantly, the car seat would've been destroyed if I hadn't put the nomie baby car seat cover on that morning. We got to MD, I handed her off to her grandparents, before we even got to the front door, and 5 minutes later the cover was in the laundry ready for our trip back to NYC.

THANK YOU! Plus, the pink cover is so much nicer than the random gender-neutral car seat we ended up with.

Good luck!"