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Wednesday, September 16, 2009

Little babies - lots of gear!

When you first have a baby, or even before, it is exciting and overwhelming to shop for all the new gadgets and gear. However, once the baby is born, you start to realize that these tiny little babies have lots of gear that takes up tons of space, and often they only use things for a few months, then they have outgrown it. There are some items that we all want to save, but then there are others that we can't wait to get rid of. We are happy to pass along the exersaucer, which has become the latest piece of artwork taking up half the kitchen. A quick wipe-down with the disinfectant cloth, and it's clean as new. However some of the gear is just to difficult to clean, and too dirty to pass along. This is the case when it comes to the car seat, and after all the accidents, exploding diapers, spills and crushed Cheerios, the thought of passing it along is more embarrassing than generous. Now you can feel good about handing down a well worn car seat, because the nomie baby car seat cover makes it good as new. Go ahead, give the grimey car seat to your best friend, cousin or neighbor who just had a baby girl, and add a pink with it, and it's their very own, and clean as new!

Sunday, September 13, 2009

"Good things come to those who wait - patiently"

I know that nomie baby is my main career focus, but while it's hard, it is also important to remember that this is not the case for many others. I may be spending a tremendous part of each day thinking of traditional as well as creative ways to increase exposure, distribution and sales, but this is not what is on everyone else's mind. Just because I have spent time crafting a PR pitch, I have to remind myself that it is not the only one that is received that day, or even that hour, and that it might take time to hear back and get a response. It is key to put a lot "out there" with the hope that some will stick and be picked up.

Months ago I sent Brooke Burke, Co-CEO of ModernMom a nomie baby car seat cover for her littlest, because even though she is a celebrity, she has the same desire to make cleanups more hassle-free, and have more time for the fun stuff, and ModernMom speaks to the moms I am trying to reach. What a perfect way to spread the word. I'm sure Brooke must get tons of products to review, and PR pitches, but in my world, this was my focus. Sometimes, OK more often than not, it is frustrating and even discouraging to have to wait. However, this also means that when I have almost forgotten, or almost given up, I sometimes get a wonderful surprise.

I received just such a treat today when I heard from ModernMom that they will be featuring the nomie baby car seat cover as one of their "must-haves!" Needless to say I was thrilled to open that email with the news. It was confirmation, and served to show me once again, that yes, my pitches are read, and better yet, when people have the opportunity to feel the coziness, and experience how easily the car seat cover slips on and off the infant or toddler car seat, parents "get it!" Hearing this news and getting positive feedback is incredibly gratifying, and makes all the difference in pushing ahead.

It all does take time, persistence and perseverance, but if you are willing to take the time, be patient and you believe in what you are doing, this will come through, and others will recognize this as well! Who ever said, "Good things do come to those who wait" right,wise and spent a lot of time waiting!

Saturday, September 12, 2009

Personal Touch

When ever I give a gift, I try to think of a way to make it personal. Either I chose a color I know a person loves, or perhaps a theme like sports, music or their favorite animal. This is particularly true when picking a baby gift, especially if it's not their first child. I know that there will be plenty of hand-me-downs, so it's nice to give something that is the baby's very own.

Many people have asked if there is a way to monogram or personalize the nomie baby car seat covers, and now there is! WWW.myembroideredgift.com will personalize your infant or toddler car seat cover, so it will have that special touch. Now whether it's a gift for a 2nd boy, the little sister, or distinguishing one twin from another, it can be their very own. Visit http://www.myembroideredgifts.com/nomiecarseatcover.html to send a baby present that is unique and shows that you really thought about just what they would love!

Picture says it all, or at least a lot!


One of the most difficult things about launching a new product is trying to describe it as quickly and simply as possible, while still being detailed. It's a trick, and one that I learned, was not so easy. I discovered early on that almost everything means something different to different people, for example, the price. I was determined to keep the price low enough that the nomie baby car seat covers could and would be able to be considered "must-haves" and no-brainers. However, I learned that some interpret low prices with poor or lower quality, so I had to figure out a way around that without raising the price. I also realized that "waterproof" might make some think of your grandmother's plastic covered couches - not so cozy to sit on for an infant or toddler. Therefore, it quickly became apparent, that I would have to be more, rather than less descriptive. The word "nomie" might mean "cozy" in our family, but it will take a while before this is universally understood.

Another piece of feedback I regularly received was the surprise at how soft and cozy the car seat cover is. People are pleasantly surprised. This I have found trickier to accurately describe in words, and have been relying on reviews and moms spreading the word to get the coziness out there. Then this summer I decided to take some more pictures of my little one in her toddler car seat with its lime nomie baby cover on it, and I think I was able to capture "Cozy, soft, comfy" with one smiling shot. So I guess when they say, "A picture says a thousand words" this is what they meant!