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Wednesday, March 17, 2010

What's the Difference?

When trying to pitch, sell or simply describe a product, I have found that people like to be nay-sayers or skeptics. "What's so great about your product?" "Why should I buy your product?" "Why is your product different?" These are all very valid and intelligent questions, and ones that I have asked myself countless times, and they also made me think about how to get across what I have learned. Sometimes, because I am so close to my "baby," the nomie baby car seat covers, the answers seem obvious to me, but not necessarily so for others, so here's an attempt to clearly and simply answer these, as well as other FAQs.

"What's so great about your product?" It is an easy way to deal with all the messes that happen to your child's car seat, without the hassle of wrestling to remove the seat from the car, or disassembling the straps. It slips on and off in a snap and goes right into the washer and dryer. It solves the messy problems with ease.

"Why should I buy your product?" If you have ever experienced the hassle of trying to clean up after a long car ride, or even a trip to the grocery store, you know what a pain it is. The nomie baby car seat cover makes it so easy. In addition, it can extend the life of your car seat, and even makes it possible to pass along car seats to younger brothers and sisters, friends and family without being ashamed of how messy they look. In short, it's much less expensive, only $36, to get the cover than to buy a whole new seat because the seat is just too gross to put your child in it one more time!

"Why is your product different?" While there are other car seat covers out there, most are just decorative, and therefore the mess will just leak through. The nomie baby car seat cover has a waterproof back, so your car seat is protected from leaks and spills. The nomie baby cover is also much less expensive than others on the market, and the design allows it to slip on without rethreading the straps or taking it out of the car.

Another common question, is which car seats does it fit? The cover is designed with elastic edges and Velcro opening for the straps, so it fits many makes and models, but with the huge variety, it is not possible for it to fit all. The following is a list of toddler and infant car seats that each size fits:
TODDLER
Britax Marathon,Britax Roundabout, Britax Boulevard
Cosco Alpha Omega,Cosco Alpha Omega Elite (Raise Arm Rests), Cosco Convertible, Cosco Scenera 5-point Convertible
Eddie Bauer 3-in-1 Deluxe (take out cup holders)
Eddie Bauer Deluxe (arm rests up)

Evenflo Titan Elite, Evenflo Tribute 5, Evenflo Triumph Advance LX, Evenflo Triumph Advance DLX,
Evenflo Triumph Advance

Fisher Price Safe Voyage
Graco Safe Seat Step 2 Convertible, Graco Comfort Sport
Maxi Cosi Priori
Sunshine Kids Radian 65

INFANT
Graco SafeSeat, Graco SnugRide
Baby Trend Flex Loc
Chicco Key Fit 20
Evenflo Embrace
Eddie Bauer Endeavor

I hope I have succeeded in answering and convincing you why the nomie baby car seat cover really is a must-have, and if you still need some convincing, please visit the "testimonials" page on the website, www.nomiebaby.com.

Here's to spreading the happy-mess!

1 comment:

  1. the questions are a nice idea! isn't it easy to sell something that you not only believe in, but works too! this would be a great printed piece (if it isn't already).

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