When trying to market a product or get press placement, I have found that it is helpful if the product is familiar to the editors, and doesn't need a lot of explaining so they know where to place it in stories they are currently planning, or they think of the product when deciding upcoming articles or features. Perhaps you see where I am going with this. Chicken or the egg comes to mind. Getting traction and familiarity takes a tremendous amount of time and persistence. Every once in awhile someone will take a chance on me or nomie baby, and that will open doors ever so slightly, which makes the next go around just that much easier.
There are a couple of accounts and press I have been trying to get for the nomie baby, which I have always thought were perfect matches, and others have mentioned them as well. Now I have been able to go back to them and say, "CBS Early Show" and "Pregnancy & Newborn" magazine both featured the nomie baby car seat cover as a "MUST" baby product, and now those accounts are interested! So it seems you need PR to get accounts, and the press wants to know where their viewer or readers can buy the great new product before running a story on it. And so it goes, slowly building until it reaches the "tipping point." It feels as if it's getting getting there. I hope we're tipsy!
